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Open a larger version of the following image in a popup: Archana Hande, Arrange Your Own Marriage (Gift of Edibles - 14 bottles of Aphrodisiac), 2002-12
Open a larger version of the following image in a popup: Archana Hande, Arrange Your Own Marriage (Gift of Edibles - 14 bottles of Aphrodisiac), 2002-12

Archana Hande b. 1970

Arrange Your Own Marriage (Gift of Edibles - 14 bottles of Aphrodisiac), 2002-12
Fibre Cast Objects
Set of 14, each bottle: 5-6 inch
Installation Size Variable
Copyright The Artist
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Further images

  • (View a larger image of thumbnail 1 ) Archana Hande, Arrange Your Own Marriage (Gift of Edibles - 14 bottles of Aphrodisiac), 2002-12
  • (View a larger image of thumbnail 2 ) Archana Hande, Arrange Your Own Marriage (Gift of Edibles - 14 bottles of Aphrodisiac), 2002-12
Welcome to the one-stop shop for wedding and honeymoon fantasies! Choose from an exciting range of sensuous massage oils, relaxing aromatherapy creams, naughty body paint and delicious edibles. What’s more,...
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Welcome to the one-stop shop for wedding and honeymoon fantasies! Choose from an exciting range of sensuous massage oils, relaxing aromatherapy creams, naughty body paint and delicious edibles. What’s more, you may even order custom-made His and Hers Kits as well as a special Honeymoon Kit filled with items of your choice.

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I always wondered how our family who claims to be pure Brahmin and believes in marriages within their own caste, religion and language having such features. When I questioned them it was considered as rude and insult to the family. I began investigating on the purity of my blood and came across the dot com’s and various other criteria of pure marriages. Though I started my series of work as a take off from the Tv serials and the dot com’s, the concept of selling marriages and its products became the starting point, the investigation of purity and blood and the legal angle of the institution remained the focal point.

Earlier it was more of the concept of the pain of meeting and looking at each other and then trying to make your parents and relatives happy, or spending so much of money to impress each other before anything is finalized. But now you just need to go online and search and chat with the person and finalize it, and just before the marriage you meet each other and from next day is your happy day. So now you can arrange your own marriage.

The middleman is the dot com a virtual space. And the opportunity is to arrange your own marriage. Here not to worry about caste, or religion or language or country. But you can also be very specific to your caste, religion, language, state or country, without involving your parents, your aunt, uncle, cousins, grandparents, grandaunts… the package is totally for this generation and for the next generation.

But nothings changes ‘The Arrange’ remains an ‘arrange’ the person is unknown; the ultimate marriage is within the religious circle. Of course the software engineers in USA/Europe as they get lonely in the huge country and start getting nostalgic thinking of their country misses the food and tradition. And here the well educated women who are desperate to go to the divine place USA/Europe have the opportunity to go, doesn’t matter how the guy is or looks but their status and luxury is looked after. All thanks to the dot com’s which made life easier.

The Marriage law is the main feature in this project. In India we have atleast 10 marriage laws as practice. But how many of us actually know your rights. The run away marriages, the inter-caste, inter-religion, inter-language, complications are hell of a layered volient cultural complexes we deal in everyday life. The modenisation of these complex is only able to solve with bussness exchange marriages. The civil law in India is very simple and clear which no one knows or bothers, which actaully avoids many technical things like convertions, but it surely dosent solve the patriachy egos and hypocrisy.
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